Sales Manager - North West England- Salary DOE with performance-related bonus
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Sales Manager – North West England
Location: North West (field-based) Employment
Type: Full-time | Permanent
Sector: Dairy and Beef Genetics
About the Role
We are seeking a dynamic and driven Sales Manager to join our UK team, covering the North West region. This is a field-based role focused on building and maintaining relationships with dairy and beef producers, understanding their herd goals, and delivering customised genetic and reproductive solutions.
You will play a key part in developing business growth across the region, supporting existing clients while identifying new opportunities to expand market presence.
Key Responsibilities
- Develop and manage sales across the North West region, achieving agreed growth and performance targets
- Build strong relationships with dairy and beef farmers, understanding their breeding objectives and operational goals
- Provide expert advice — including dairy and beef genetics, reproduction, and herd improvement tools
- Work collaboratively with technical and support teams to deliver tailored on-farm solutions
- Identify new business opportunities and deliver strategic account growth plans
- Represent at industry events, open days, and trade shows
- Prepare sales forecasts, regional reports, and market insights to inform business strategy
What We Offer
- Competitive base salary with performance-related bonus
- Company vehicle, laptop, and phone
- Full product and technical training
- Support from an established international brand with strong R&D capability
- Opportunity to make a real impact within a progressive and expanding business
Qualifications & experience
- Degree-level qualification in Agriculture, Horticulture, Crop Production, or a related field
- Proven sales experience in the agricultural sector, ideally within livestock genetics, AI (artificial insemination), feed, or veterinary products.
- Strong technical understanding of dairy and beef production systems
- Excellent communication and relationship-building skills
- Results-oriented, self-motivated, and confident working independently
- Ability to translate technical information into practical farm solutions
- Full UK driving licence and willingness to travel throughout the North West region
Candidate requirements
All applicants must hold a minimum of an NVQ Level 2, Scottish NVQ Level 2, or an equivalent qualification relevant to the role applied for. Candidates must also have the legal right to work in the UK or hold a valid visa permitting employment.
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